Why Hygge?

Hygge is a design company that make services easier to use, easier to understand, and more valuable. At Hygge we change things for the better through service innovation and service design.

What’s Hygge?

Hygge (pronounced ‘hug’) is a Danish word – sometimes loosely translated as cosy – but its much more than that. It’s a deep cognitive reaction to space, environment, and context. It’s is a complete absence of anything annoying, irritating, or emotionally overwhelming, and the presence of and pleasure from comforting, gentle, and soothing things. It’s a feeling.

Imagine you have no calls on your time and are enjoying a moment at home…your check book’s balanced, you are up-to-date on all your chores, you’ve food in the oven, you are enjoying a glass of wine before friends arrive. Everything’s covered and you’re chillen’. That’s Hygge.

At Hygge we strive to create experiences with Hygge.

Hygge How?

There are plenty of case studies that explain how to squeeze value out of dying products and services.  Analyzing your problem relative to a standard set of options creates a vicious spiral that eventually will kill your company.

We help you find new options. Our goal is to increase the number of options available to your organisation, and help you select options worth pursuing. We don’t discard new or novel ideas because they’re too risky – we de-risk them by building prototypes to qualitatively evaluate their potential to build value for your organization, your stakeholders, and customers.

We follow an iterative process that allows us model and evaluate the best options available to your organization.

Investigate

While carrying out or investigation we build knowledge. We get to know:

1. your company;
2. your customer;
3. your industry.

You start building your innovation potential and gain a deeper knowledge of the design process and how it can help unlock the creative potential of your organization.

At the end of our investigation we will have:

1. an understanding of the innovation opportunities available to your organization;
2. insights into your customer needs;
3. an appreciation of your organizations resources and capabilities;
4. an understanding of the competitive framework within you operate.

The output from the investigation phase is the design brief

Prototype & Evaluate

We develop the design brief into a full set of service requirements. We start the creative process by conceptualizing and coming up with approaches to take advantage of the opportunities we’ve indentified using the insights gained during the investigation phase.

The output from the design and evaluation phase is a bunch of service prototypes that enable us to explore and evaluate the quality, the uniqueness, and viability of the new or improved service offering.

At the end of the prototyping & evaluation phase we have a clear idea of what needs to be done. We will have defined the problem space. We will have identified what constitutes quality – the resonant service values to include, dissonant values to avoid; service aesthetics; and service usability. We will have identified what needs to be done by your organization to roll out the new service.

We will have engaged with staff to ensure that they are involved in the service design process and that they are committed to changes that will be required support new processes. We will have engaged with your customers to ensure that the new service meets their needs.

Deploy

We will define exactly the scope of work that needs to be executed to implement the service innovations. With scale comes complexity: we make sure the scale of the project is achievable. We help you identify and allocate the internal resources needed to execute the project. We will identify the most appropriate technology to support your new service and the most appropriate vendor to implement the solution. We will work with the deployment team to ensure that quality solution is delivered on time and on budget.