Author Archives: Aga Ochman

About Aga Ochman

Aga is a sociologist with a strong interest in social anthropology and ethnography. She sees service design as an opportunity for ethnography to enter the field of business innovation.

Financial services from an ethnographer’s perspective

People used to trust banks, banks didn’t trust customers. The power has shifted due to the financial crisis and people no longer trust banks. Banks need customers more than ever; they have to fight harder for their market share in … Continue reading >

Ethnographic research supports service design

Service design’s purpose is to create happier consumer/client through enhanced functionality of services provided by a company. It takes into account not only clients’ perspective and experience but also their perception of services and products. Perception is usually multi-dimensional – … Continue reading >

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What exactly is service design?

Service design is an emergent inter-disciplinary approach to service development which employs techniques from design, computer science, social science and business.  Our objective is to improve the customer’s experience from the consumer’s perspective by improving the form and functionality of … Continue reading >

Grow your operational network

Re Dubhthaigh, Radar Station and Jim Dunne, Dublin 21 st Century have stepped up and have adopted a mechanism to help us all jump-start our service design operational networks: Jim and Re have started organising service design drinks in Dublin to … Continue reading >

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