People used to trust banks, banks didn’t trust customers. The power has shifted due to the financial crisis and people no longer trust banks. Banks need customers more than ever; they have to fight harder for their market share in … Continue reading >

Acceptance test driven development is an agile software development method that uses the Acceptance tests to establish when a requirement meets the client’s expectation. It is an advanced practice of the Test Driven Development method. Acceptance tests or Customer tests … Continue reading >

Service design’s purpose is to create happier consumer/client through enhanced functionality of services provided by a company. It takes into account not only clients’ perspective and experience but also their perception of services and products. Perception is usually multi-dimensional – … Continue reading >

Communications archetypes are a product of a technique that we’ve developed at Hygge. It really helps to have somebody in mind when you are creating communications or designing services. Demographic data, although important, doesn’t provide the colour you need to … Continue reading >

ALESSI have successfully differentiated themselves in a competitive and commoditised kitchenware market through innovative product styling. ALESSI make kettles, salt shakers, cutlery, etc. Their target market are design conscious consumers. A universal claim made by every kitchenware manufacturer. But ALESSI’s … Continue reading >

Effective services are efficient services. We’ve found that in the public service there is real drive to do more with less. We had a very positive experience working with the public servants at the Investor compensation Company, a small impendent … Continue reading >

Service design is an emergent inter-disciplinary approach to service development which employs techniques from design, computer science, social science and business.  Our objective is to improve the customer’s experience from the consumer’s perspective by improving the form and functionality of … Continue reading >

Re Dubhthaigh, Radar Station and Jim Dunne, Dublin 21 st Century have stepped up and have adopted a mechanism to help us all jump-start our service design operational networks: Jim and Re have started organising service design drinks in Dublin to … Continue reading >

Some companies excel at using design; those that do achieve higher returns for shareholders. There is a correlation between company’s stock market performance and its design capability. Share prices of companies using design have outperformed the FTSE All-Share index by … Continue reading >