Comments for Hygge Service Design & Innovation http://www.hygge.ie Fresh thinking on service design Wed, 15 Dec 2010 08:12:21 +0000 hourly 1 http://wordpress.org/?v=3.0 Comment on Financial services from an ethnographer’s perspective by Dale Raymond http://www.hygge.ie/service-design-thinking/financial-services-from-an-ethnographer%e2%80%99s-perspective/#comment-87 Dale Raymond Wed, 15 Dec 2010 08:12:21 +0000 http://www.hygge.ie/?p=380#comment-87 Aga- Interesting observations, . . . But we need to also examine the full environment of trust in this relationship which includes two other factors; Brand and Activity. When considered on a 3-axis matrix, we need to look for intersections at many levels. Do the activities at our local level of the relationship reflect the same qualities of the brand and the activities of the brand's leadership? And do those qualities translate well down to the local level? Stability within the structure implies activities on all levels, personal, local and global be consistent. If the brand does not reflect the reality of the experience, we're left with doubt, . . and we go to another bank. Or the qualities at the global and local level are reinforced by our experience at the personal level, and we feel comfortable enough to begin building trust in the interactions with our faith. It's an interesting equation. How many other factors are involved? And how can the personal experience be reinforced to accommodate shifts in the other two? I like your approach- -Dale Aga-
Interesting observations, . . . But we need to also examine the full environment of trust in this relationship which includes two other factors; Brand and Activity.

When considered on a 3-axis matrix, we need to look for intersections at many levels. Do the activities at our local level of the relationship reflect the same qualities of the brand and the activities of the brand’s leadership? And do those qualities translate well down to the local level?

Stability within the structure implies activities on all levels, personal, local and global be consistent. If the brand does not reflect the reality of the experience, we’re left with doubt, . . and we go to another bank. Or the qualities at the global and local level are reinforced by our experience at the personal level, and we feel comfortable enough to begin building trust in the interactions with our faith.

It’s an interesting equation. How many other factors are involved? And how can the personal experience be reinforced to accommodate shifts in the other two?

I like your approach-
-Dale

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